About this role
In this role, you will be responsible for creating and executing a comprehensive social media strategy that enhances our brand presence across various platforms. Your focus will include content creation, community engagement, and leveraging social media trends to increase our brand visibility and audience engagement. This role involves working closely with different teams to ensure our social media content is aligned with our marketing goals and brand voice.

The person we're looking for
We're looking for a Social Media Content Specialist who is not only skilled in digital communication but also creative and strategic in their approach. You should be enthusiastic, positive, and ready to meet any challenge head-on. If you have a passion for social media, a talent for compelling storytelling, and a personality that thrives on interaction and collaboration, you could be the perfect fit for our team.


Responsibilities

• Develop Social Media Strategy: Devise and implement a comprehensive social media plan that enhances our brand's digital presence and audience engagement across various platforms.
• Generate Trending Content: Stay on top of trends to create engaging organic social media content that resonates with our audience.
• Platform Management: Handle the daily posting and audience engagement on TikTok, Instagram Reels, and other related platforms.
• Content Strategy: Work closely with the Marketing Team and other team members to align organic content with overall marketing goals. Leverage excellent storytelling skills to craft compelling narratives that captivate our audience.
• Analysis and Reporting: Use analytics tools to track the performance of content, providing actionable insights for improvement.
• Community Engagement: Actively interact with our online community, responding to queries and fostering a positive, engaging environment.
• Content Assembly and Management: Assemble and repurpose content for all of our social media accounts (Instagram, Facebook, Twitter, YouTube, TikTok, Xiao Hong Shu (Bonus)). Create and recycle available content from our existing assets library and from external content creators that we work with.
• Visuals and Logistics Coordination: Assist in visuals-related ad-hoc tasks such as booking photoshoot studios, liaising with photographers and talents, and ensuring that packaging samples arrive on time for marketing campaigns.
• Ad Creation Expertise: Possess strong skills in creating visually compelling content that can be effectively transformed into high-performing ads on platforms like Facebook, Instagram, and TikTok. Understand the nuances of ad formats and optimization strategies to maximize campaign success.

You will report directly to the Chief Marketing Officer, Joey Tan.

This position requires

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, TikTok, and other social media best practices.
• Experience in content creation and editing (text, images, video).
• Strong understanding of social media KPIs, web traffic metrics, and SEO.
• Excellent communication skills and ability to express our company’s views creatively.

What we offer

• The opportunity to be part of one of the fastest growing startups in Malaysia
• Unlimited paid time-offs
• Hybrid work arrangements
• Daily nap time allowance
• Bring-your-own-device reimbursement
• Internet allowance
• Medical claims
• Staff discounts
• SkillShare & Masterclass access
• Motivated and inspired team that works with you, not against you. We have each other's backs!
• Management team that encourages employee to speak out in a safe environment where everyone is treated as equals.

Application
Send your resume, portfolio, and expected salary in an email titled "Social Media Content Specialist Application - Your Name" to careers@joeymattress.com. Interviews will be conducted on a rolling basis until the ideal candidate is found.